Matthew Zachary - Giving A Voice To Young Cancer (EP.07)

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On todays show we welcome Matthew Zachary, the founder and host of The Stupid Cancer Show. The show started out on the radio during the transition that radio made from terrestrial stations onto the internet and before podcasts were really in the common domain. It focuses on and is aimed at members of the younger generations who are affected by cancer. Since we usually associate cancer with later life, Matthew saw how the experience of cancer in teenage or early adult years was an under represented and marginalized experience. This awareness came from his own battles with cancer in his 20s and him really wanting to extend a limb of support to those who find themselves in a similar situation. 

Our conversation covers the beginnings of the organization and broadcast. Matthew explains his motivations for confronting the specific challenges facing younger people with cancer. With over a decade passing since Stupid Cancer was established, Matthew has a great perspective on the changes that have occurred in the last ten years and notes some the vast improvements in support that his and other organizations are now able to provide. We also then discuss the podcast format and hear from Matthew why the Stupid Cancer Show migrated to YouTube and away from a purely audio format. One of the big takeaways from the conversation is Matthew’s assertion that the impact of a project such as his show cannot be quantitatively measured when the effects are so often more qualitative and intangible. He also stresses the need for dialogue and the democratization of such initiatives in which those in charge are listening to the audience and those at which it is aimed. For a fascinating talk with someone affecting real positive change in a global community, be sure to to listen in!

Key Topics:

  • Why Matthew started Stupid Cancer and what the organization does. (01:22)

  • Helping younger people pick themselves up from this challenging time. (03:36)

  • Looking back at the difference Stupid Cancer has made in the last decade. (04:47)

  • The reason Matthew turned to audio and podcasting for delivering a message. (06:39)

  • Utilizing crowdsourcing and audience involvement. (09:00)

  • The democratization of broadcasting and foreshadowing the role of social media. (10:30)

  • Switching from audio podcast to YouTube videos. (11:32)

  • Leveraging YouTube and other platforms to get information to the right people. (13:18)

  • Measuring the quantity and quality of the shows reach. (14:31)

  • The conversational method of constructing the community around Stupid Cancer. (17:34)

  • Some standout moments for Matthew from the past years doing the show. (18:57)

  • Matthew’s advice to those staring out in the world of podcasting. (21:09)

  • The future of Stupid Cancer and building a media channel on the foundation. (22:55)

  • Managing the terrible privilege of giving people hope through the darkness. (24:47)

  • How to get involved with Causecasts! (27:14)

  • And much more! 

See the show notes and a transcript at http://www.causecasts.org/podcast/matthew-zachary

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Transcript

[INTRODUCTION]


[0:00:02.6] MP: Hi and welcome to Causecasts. I’m your host, Mathew Passy. Here at Causecasts, we have one simple mission, to highlight the amazing folks who are using podcast as a way to raise awareness for good causes. Whether that’s a non-profit they work with, a charity they support, a social justice campaign they are championing for, a medical condition they are battling or someone who is just looking to make a positive impact on their local community, state, country or the world. These are podcasters with a positive mission. 


Along with raising awareness for our guest’s favorite causes, we’re also going to see if we can raise some money to support their efforts. So make sure you check out the show notes for each episode at causecasts.org to learn more about what they’re doing and how to help them achieve their goals.


[INTERVIEW]


[0:00:50.6] MP: All right, very excited to be chatting with Matthew Zachery here of Stupid Cancer. Mat, thanks for joining me here on Causecasts.


[0:00:56.8] MZ: It’s a pleasure. Great name by the way.


[0:00:58.1] MP: Thank you, thank you very much. Same with you guys. I mean, a lot of people say, ‘stupid cancer’ or maybe throw in a few expletives as well when they’re trying to say that.


[0:01:05.7] MZ: You wouldn’t get good funding.


[0:01:06.4] MP: Probably not.


[0:01:07.6] MZ: With expletives in your name but yes.


[0:01:10.1] MP: I imagine the IRS doesn’t think too kindly of that.


[0:01:12.1] MZ: No, you can’t really trademark that stuff either.


[0:01:15.5] MP: I mean, first of all, just broad overview, what does stupid cancer do? What is the organization all about?


[0:01:22.3] MZ: We advocate and give voice to Gens X, Y and Z in the cancer space and why do we do that? Because cancer is very different when you’re just getting your life started and going through it and rehabilitating from it, if most people do survive these days, comes with a moral consequence of how do you get us to become productive citizens and get our lives back.


Well you have 60 to 70 years left of life, getting cancer at 18 is going to be something that changes an outcome for society and getting cancer at 80 years old. We’re not throwing old people under the bus, we love our old people but cancer only happens one out of every 14 times under the age of 40 so it’s a very small community by comparison but we chose to focus on elevating the voice of a generation that is largely invisible in the cancer narrative.


We’re not the Saint Jude bald children, we’re not the old lady breast cancer, it was focused on being at egalitarian way to look at generational relevancy in cancer. It was started because I was that kid 23 years ago, college, I got cancer, I was alone for so many years, I didn’t really have a 20s, I deserved – who doesn’t deserve having 20s?


We have very proudly become one of the world’s largest communities for the younger generations of cancer. Education, access, policy, education for doctors and nurses and social workers, connection to resources, ending isolation, improving mental health and just around that very long answer out, we focused very heavily on fertility rights. Because chemo can make you sterile.


[0:03:00.5] MP: Right.


[0:03:01.0] MZ: Most people don’t know that, most doctors don’t tell you. We heard a guarantee a path to motherhood and fatherhood for anyone affected by cancer and their fertile years.


[0:03:10.7] MP: I want to just back track a little bit, you talk about some of the more unique challenges that folks in these generations face if they get cancer at a younger age. One of those being, how do you sort of get back on track and have that full life that everybody deserves? What are some of the pickups that cancer patients struggle with in their 20s and late teens and what do you do to sort of help them realize that you can move on from this?


[0:03:36.9] MZ: It’s actually a fairly easy answer because just because look at what it’s like to be in your teens and 20s today without cancer and amplify that.


[0:03:46.3] MP: Look down at my phone constantly?


[0:03:47.8] MZ: Yeah, well, going to college, getting your first job, entering the work place, dating, relationships, family planning, insurance, mental health, stress and anxiety, these things are difficult enough when you do not have a life altering disease coming in to your world. 


Your entitlement to get back to those normal sort of touch points in a life interrupted are why it’s so much more important to pay attention to those details, it’s not about cure, it’s about life. Because life doesn’t end or start with cure, it’s what you do with the time you have that you deserve to have because you didn’t ask to be sick.


[0:04:33.5] MP: Obviously you started this foundation and doing so from experience, what were some of the challenges when you first got started with this organization and what are some of the milestone growth points that you’ve had since its inception?


[0:04:47.5] MZ: What I’m most proud of is that 10 years ago, 11 years ago, 12 years ago, that these 1.4 million Americans that comprised what we call the young adult cancer community had no voice. They were truly invisible. 


And that could range from just being part of data studies, clinical trials, behavioral research, genetic testing, medical journals, nurse education, institutional best practices, standards of care, guidelines, hospital experience integrations. None of that existed 10, 12 years ago for young adults specifically.


It was kids and everyone else. The concept of age appropriateness was born to restore equity and dignity to a population that was very different and should be treated holistically, medically, allopathically very differently. 


Because if the goal is outcome and cure, however you define the word cure, getting someone to that finish line is very different when you’re not 80 and what does that look like? Because when you’re a child, you have a parent, there’s a whole different level of understanding and appreciation and you are a beautiful child that everything is gorgeous and rainbows and you know, you have a booboo. When you’re in high school.


[0:05:59.2] MP: Sympathy.


[0:05:59.7] MZ: Yeah.


[0:06:00.2] MP: Pediatric cancer -


[0:06:01.2] MZ: No one wants bald kids but when you a grungy smelly college bald kid, it has kind of a very different connotation to it visually. And we represent those voices. I look at how far we’ve come plus all those things that I just said did not exist back then, do exist today.


[0:06:20.8] MP: In terms of trying to give people those voices and to an extent, more importantly, give this generation that information to empower them with what you have learned and what you’re trying to provide to them, why then did you think that podcasting was way too go about reaching them?


[0:06:39.2] MZ: I was more or less handed the opportunity to do a – back then, they called them lie, blog, something like that. You know, they weren’t podcast yet. The word cast hadn’t become a thing yet. The iPhone wasn’t even out yet. iPods were still around in 2006 and 2005. 


I was given a chance to do a live streaming interview platform over an old school, not high speed bandwidth, like really salad days kind of technology. I’ve been an NPR my whole life, I love radio, I have a background in theater, I minored in musical theater, I got pianist by trade.


I have an arts DNA inside me and I always like – I’m the like all the worlds of stage kind of person. 


When I started the organization, I probably just started the organization and a colleague of mine who was doing a terrestrial radio show in cancer was offered the opportunity to do something online which is like, we’re happy being a terrestrial organization, here’s Matt.


She throws me to the wolves and I’m doing a show, all right. I guess I’m going to do a talk radio show on some crazy low tech thing and the Stupid Cancer show was born on May 28th, 2007 and it’s funny, you can go back to those days and listen to the first show and how green everything was and how exciting it was but at that time, especially for this generational approach, there was no voice. But literally, I was a voice.


[0:07:59.7] MP: The voice.


[0:08:01.9] MZ: When there’s none, you’re he best and the worst at what you do. I happen to be in the right place at the right time, I took a chance, got on my stupid cancer show, platform created everything and was able to create 408 broadcasts. Winning all these awards and millions of followers and listens on iTunes and whatnot, syndication on Blog Talk Radio and iHeart Radio and Stitcher and we didn’t know back then, the potential for this. 


Everyone that was on YouTube six years ago that now has 30 million followers, you didn’t really know back then what YouTube would become. We didn’t know, I had no idea that the show would become something so important to the community because it was a platform that just had never existed before.


[0:08:44.9] MP: Since you started as you said, prior to the iPhone and the first explosion of podcast, they’ve had a few “renaissance moments” in podcasting. What changed with the show, what changed with your approach to it as the popularity of podcast grew?


[0:09:00.0] MZ: Crowd sourcing. And more of a two way communications with the audience. I believe that the river should carve itself and that you don‘t nation build. The young adult cancer community was bespoke by itself, we were the ones yelling and screaming that no one cares but us, enough with the ribbons, enough with the athletes, enough with the body parts, this is a egalitarian community where the playing field is leveled when you’re not 90 years old.


It went from just having really compelling one to one interviews like these with other stakeholders, other angry upstart, rapscallions like myself and it moved towards thematic, almost educational programming where we would have an expert on fertility preservation, an expert on survivor guilt and expert on caregiving, an expert on name your educational workshop, mad libs fill in the blank and people started to rely on the show for content. Before content was king. 


And listening to what the crowd wanted, saying, “Hey, who would you like to have on the show?” Kind of like the call out on YouTube these days, old-school, comment below, we didn’t have a comment below back then but it really was. Send us your feedback, tweet us at Stupid Cancer Show, tell us some guests, tag people in your profile, it really became this renaissance-ish adoption of where the future was headed in social media. Before social media. 


[0:10:22.7] MP: It sounds like it was a very democratic platform.


[0:10:26.0] MZ: Democratized – 


[0:10:26.7] MP: This wasn’t your mic, this was the community’s mic that you were just the filter.


[0:10:30.3] MZ: I love, I mean, it’s always really good to be in person like this and having someone physically here in the studio but we did call ins from Skype, all over the world, we had politicians and CEOs and celebrities and the president of the National Cancer Institute.


Really, it became the media buy without buying media. Where people just really wanted to be visible and come on the show. We’re currently moving all 406 shows to YouTube right now, so we can listen to all the archives and we’ll be tagging them on that platform because that’s where people are these days.


We’re on Soundcloud and we’re still on Stitcher but the whole point is, it really proved that if you democratize what the patients want, you no longer dictating what they should think they need or tell them what they need. That to me is what young adult cancer is really all about.


[0:11:19.8] MP: The show, there haven’t been just pure audio shows on the podcasting platforms since 2016, you have shifted lots of video. Any particular reason why you felt that that move was appropriate?


[0:11:32.0] MZ: Trends.


[0:11:32.5] MP: Okay.


[0:11:33.7] MZ: Trends and consumption.


[0:11:35.8] MP: We do see a massive – we’re still seeing growth in the podcast consumption space?


[0:11:39.5] MZ: Yeah, unless you're [inaudible], it’s very hard to do long form podcasts these days. We just found that there was some attrition to some of our other channels and social was growing, Instagram stories was becoming a thing. They just launched stories, Snapchat was heading up the charts and we found that there was more of a direct impact to our messaging and our calls to action on those platforms.


We took a year off, did some research, talked to our community, did some surveys, audited all the shows we did in the past editorial-wise and came up with a new journalistic strategy on how is it that we at Stupid Cancer want to keep being a leader in this level of outreach and digital and democratization. A, the fact that we’re taking all the shows and putting them on YouTube is kind of interesting because no one’s really ever done that before.


At the same time, moving towards these five minute, 10 minutes, sort of snackable chunklet shows and then doing specialty shows and thematic shows and using playlists as patient education. It’s a very different way to leverage YouTube without having your – my kids watch these shows, I feel like I’m the old dad now.


They’re watching people play Minecraft on YouTube. Why would you watch someone play Minecraft on YouTube, just play Minecraft.


[0:12:48.7] MP: I can top that, I forgot who it was but someone who was like – 


[0:12:51.4] MZ: Are we doing old dad moments now?


[0:12:54.2] MP: This is sort of old dad. I mean, my kids are too young for me to be old dad, they’re only one but there’s people who are watching people study on YouTube.


[0:13:02.7] MZ: What?


[0:13:03.3] MP: There’s a girl, she’s just sitting there, reading her books in her bedroom, she’s got a YouTube camera and people just sit there watch her. I don’t get it.


[0:13:09.4] MZ: She probably has a million followers.


[0:13:11.1] MP: Yeah, she’s got sponsors knocking down the door trying to be her notebook of choice, be her pen of choice but to your point, I don’t get it.


[0:13:18.2] MZ: The shows that I like and again, the relevancy of what we’re really trying to keep the bell curve of our crowd relevant, if we really are, I think we’re doing a really good job at maintaining a level of edginess and stickiness that is still attractive to the college student and the high school student where we’re not this old mom and pop established organization that they can’t find relevancy towards and feel no association with.


We are still very teen and college student heavy. YouTube is where people are watching information and content. It’s the second largest search engine and we have a really strong brand presence, moving there wasn’t really starting from scratch because we’re getting way more views on syndicated channels by sharing YouTube on social than just getting subscribers on YouTube.


It’s really more qualitative and quantitative in the sense of we’re seeing – got thousands of people watching it on my LinkedIn channel. But that doesn’t translate to subscribers on YouTube. It’s not about having a million subscribers, it’s about having the right amount of people getting what they need from these videos when they need them.


[0:14:18.3] MP: How do you measure that success to your point? You said, you don’t see necessarily somebody watching your LinkedIn channel, becoming a YouTube subscriber. How do you then determine that those videos are working? What’s the metric that’s most important to you?


[0:14:31.9] MZ: From a – I’m not going to answer your question yet, answer. We are a holistic ecosystem. All none profit should exist as a holistic ecosystem. Your point of entry is determined by the end user. I can’t tell you whether someone is going to go to our site and join us on YouTube, they’re going to download our app, become a user and come to Cancer Con. They’re going to show up at a meetup and then write for our blog. 


It really is a choose your own adventure of how you want to feel empowered to the brand. I don’t want to get caught up and what a measured success looks like when there really is more of, “I learned how to talk to my children because I listen to Matt on the show with an author that wrote a book about that.” Or, “My life changed because my wife and I went to Cancer Con and we are a better couple now. We can talk about our sexual health while she is dealing with ovarian cancer.” 


So this concept of metrics in the theme of not answering your question immediately is how I tend to think about consumer experience in health care and cancer. You really want to have a balance of intangibles with measurables because you can’t quantify how much happier you have made someone feel whether they have watched the show or come to Cancer Con, these touch points of our brand even just knowing that you are not alone and never doing any of them is important to lots of people. 


So from a qualitative state, I tend to focus more on our surveys and our studies and our market research database and not necessarily how many people join the newsletter. We can quantify how many cancer centers we’ve reached out to and how many nurse navigators and social workers we have relationships with, how many fliers and tchotchkes we ship out to cancer centers with the supply chain man if it looks like we know we are hitting tens of thousands of people a year. 


Scaling every single year based on our capacity and funding to reach more young adults. We are international now, we are building a foothold in Western Europe. So reaching more and more people who need to know they are not alone and they’ll figure out the entry point into here. The most measurable, I don’t give short answers by the way. 


[0:16:30.4] MP: That’s okay. 


[0:16:31.1] MZ: Is Cancer Con. How many attendees can come? Who can afford to come? How do we make them accessible? How do we reach different communities of color? The low income communities out there, making it more – I keep saying egalitarian because that is what we want to do. 


We don’t say, “Oh you have breast cancer, you can’t come here because we are a colon cancer group” we are everybody. We’re festivus for everybody that we are the cancer festivus organization, I will just say that right here on this show. 


[0:16:53.4] MP: That is a great way to describe it. I also think what you’re talking about is important and something that other non-profits and charities were thinking about using, well there is podcasting or any digital medium, it is not just putting out content and seeing who listens but using this medium, social media, YouTube, as community building and it seems like you do, you know that. 


You’ve done an excellent job with that and the fact that you are able to put on events and bring people together more than just talk at them and have a conversation with them seems to be what would be a big factor in your success. 


[0:17:26.8] MZ: That is nearly verbatim on our market research studies.


[0:17:31.1] MP: I did not see that in advance for record.


[0:17:34.1] MZ: We actually go out there, again, it is a two way listening experiment with our audience because we need – they help carve the river for us. We don’t just say, “We’re doing this,” we say, “What do you think?” One of the RRB approved previewed published journal studies we did with a poster which was extraordinary with our research team which is like our board of directors and advisors, ask the community how do you feel about research and being asked questions and they said exactly what you said. 


They don’t want to be spoke with, they want to be spoken to and they don’t want research done on them. They want research done with them. And it really was a transparent aha-moment on we’re doing something right by accident but now we know that this trajectory and the weather vane is pointing in this direction and we are going to keep pursuing them. 


Having that two way street and allowing people to choose their own adventure should be at the heart of how every community building non-profit organization should live. 


[0:18:25.0] MP: Very good. So there was something else that you brought up previously and now I am blocking, I wish I was taking notes but I am too fascinated to turn away and start writing stuff down. Well, let me go back to 400 shows and I know you have been producing a lot of content since then and you talked about talking to nurses and educators and patients. Is there an episode, a moment, an interview, something that stands out as completely unforgettable to you that you are – 


[0:18:48.3] MZ: I’m already jiggling on the radio.


[0:18:50.6] MP: You are obviously changing lives, was there something that episode you did that dramatically changed your life even more so in these years? 


[0:18:57.6] MZ: I wouldn’t say changed my life. I think the most memorable episode was the one we did on mindful meditation and we had a gentleman on Skype, video Skype even though it was audio and during one of the conversations, he whipped out a Tibetan prayer roll and he started, you scrape the sides with a little soft brush and it makes that “whoooo”, like a ghost sound and we lost – can I curse? 


[0:19:20.9] MP: Yeah please.


[0:19:21.8] MZ: We lost our shit. There were three of us in the room, co-producing the show with this guy and we didn’t expect this. We are having a really interesting conversation on mindful meditation and mental health and balancing out stress and anxiety and all of a sudden “whooo” comes on that like a Tibetan prayer bowl episode was the most memorable show I’ve ever done because it was the most unexpected thing that could have ever happened. 


When the movie 50/50 came out, the Seth Rogan, Will Reiser coming up, we did a show with them. I think that show was a watershed moment in pop culture because it really did put a face on cancer when you’re not 80. And they lived and didn’t die unlike Shirley MacLaine and Debra Winger where you just died from cancer in the worst tragic movie ever and that show is really important to us. Very memorable to have that voice amplifying our purpose, our mission and validating why we need to exist. 


[0:20:10.1] MP: Very cool. I imagine they were super nice and very fun to hang out as well.


[0:20:13.2] MZ: Real people and Will actually came to Cancer Con in 2012 on Las Vegas and was on stage with me and my radio host at the time, Lisa and was just so earnest and honest and fantastic about what he didn’t expect the reception of the movie to be. 


He was just writing the story of his life through a comedic lens with Seth and I keep saying watershed. It really was a game changed public perception of the value of us being a true non-profit organization in the cancer space. 


[0:20:40.5] MP: So one thing I do want to ask you about because obviously, we are sitting here in a really great looking studio space, good microphones, you’ve got the camera set up, a mixer over there. This is a high quality production that you have but for a lot of non-profits, a lot of causes, it’s just not in their budget. 


It just doesn’t exists, they recognize the importance of being on these platforms but to produce at this quality is difficult. So what’s your advice to those starting out, thinking about starting out, do you think that the podcast is still a good low barrier entry way to go just to at least start getting the message out there? 


[0:21:09.6] MZ: Everything starts with relationships. Don’t do something because you think you have to. Listen to your relationships. And I am not going to say the funding will start coming but this organization for the first six years had no budget. I didn’t bring on a second employee until probably four years in. We are 11 years old and everyone thinks we are an overnight success that started 11 years ago. So this has been a work in progress to get to this point. 


And again, I am almost glad that we didn’t start today because there is too much to choose from and a lot of competitive technologies to work with other people on. We just happened to be started at the right time when nothing existed and we could pioneer anything that showed up and over the course of time, the industry, our funders our donors, supporters, corporations, saw value in what we brought to the market and we weren’t raising for cures and funding research. And selling pink blenders and doing all of these kumbaya things. 


We were doing tangible innovative programs and services that mattered to what they believe their values were in sync with our’s and they have all done audio shows for that. We have done sponsored podcast in the past and then said, “Hey look, we’re up in our game. We are building on our success and we are converting all of this to a professional TV studio. How do you like to support that?” And they said, “Sure.” 


But relationships are what built those conversations, what made those conversions happen is relationships. So build your value first from a minimally viable project and then see how relationships find value in what you’ve found important and vice-versa. 


And I am not a great development person but I am a good salesman in terms of what we are trying to accomplish as a mission and why it’s important. People will believe in you if you provide them a reason to. And relationships will coalesce that into something meaningful. But it takes - and this sucks to the non-profit people out there. I have all the empathy and the sympathy in the world, it just takes time. 


[0:22:49.6] MP: I mean all good things do. Every overnight success was like you said. 


[0:22:52.4] MZ: Yeah, 11 years. 


[0:22:53.3] MP: Around 10 years before anybody really knew about them. 


[0:22:55.5] MZ: It really was a very compelling use of our partnerships and our friendships with funders, whether it’s a corporation, a Fortune 500 company, a bank, a lawyer, a law firm, pharma company, as individuals, whatever it was we need to up our game and do this now to reach more people and exponentially increase our impact and our reach. “Would you support it?” “Yes.” So we built a studio. It is a work in progress, we have a lot more cool things to happen. 


Building in more lights and better microphones and we are going to do hiring a production assistant to do. We have three cameras which you can’t see right now on your radio here but we are going to do multi-view shots and do Skype integrations and add other cohosts and different guests and different shows. So really building a media channel through this room. 


[0:23:35.6] MP: And to your point earlier sort of the egalitarian democracy, like turning this over, you are going to turn this over to more of the members, to the community to be able to use it in ways that they think they would be beneficial of a cause? 


[0:23:46.6] MZ: I think there is a lot of missed opportunity by not capturing organic media and there are so many incredible stories out there even if it is a two minute selfie video that you send to us that we could show on our show. In our PIP and throw that up on our channel. Giving a new way that it’s some blog post somewhere that just lives and dies in that one medium. It’s true enduring content with voice and purpose out there. 


Getting more crowd sourcing, like where it all started, crowd sourcing, what would you like us to talk about? Send us your videos of what is important to you and we’ll throw them up on the web and show the world what we want. That is what it’s going to be the future of this platform.


[0:24:22.0] MP: I also imagine that with the community that you are dealing with and we are focusing on lives, we are focusing on what happens from the start of this diagnosis to the treatment to moving on and getting passive but I imagine there is also a lot of hardship that you deal with and a lot of tough moments. How do you push through? How do you recognize that and still give people so much hope and so much empowerment to have a full successful life?


[0:24:47.2] MZ: So I quote Tony Stark from Iron Man 2, whoever wrote this part of the script gets props, “This work is a terrible privilege because you have to face the real world more often than you want.” And as much as you want to be innovative and inspirational and connective and supportive and global, people die every day. We lose children, we lose young adults, we lose family and friends and sisters and parents every single day. 


So there is a managed morbidity to everything we have to balance every single moment and that doesn’t mean we shy away from it and pretend that it doesn’t exist. We have done shows on grief and loss, bereavement, end of life, metastatic cancer, fear and anxiety over your last days on earth. 


What it’s like to watch someone die? What’s it like to go to a cancer funeral when you just got married the week before? Dying while pregnant, these are true, honest, raw, real things that are living and breathing in our DNA all day. And how do you not ignore them but how do you leverage them to keep moving forward and give people the hope they need at any moment’s time. 


[0:25:52.1] MP: Terrible privilege. 


[0:25:53.1] MZ: Terrible privilege. 


[0:25:54.2] MP: It’s a great way to put it. Well I mean it is a phenomenal organization. It’s a phenomenal work that you are doing. When I put the word out there that I was looking for people in this space of cause based digital media production, your name came up several times so - 


[0:26:09.7] MZ: They are all on payroll.


[0:26:10.8] MP: Okay, well then everybody earned their keep this week. But yeah, the name came up several times, the organization, it is doing incredible work. I think your approach to this, your thinking about this, it is something that we can all learn from whether we are doing cause related work or anything else. The importance of relationships and giving that platform over to your audience and letting them, as you said, let them shape the river. 


[0:26:34.0] MZ: Yeah. 


[0:26:34.3] MP: So I think there is something we can definitely all learn from and so as with everything else, we are going to have a fund raising page set up so that folks who are listening to this who want to support a great organization stupidcancer.org, they can give money and they can help you with what you are trying to do and what your future missions are and in the meantime, go over to stupidcancer.org, learn more, download the app, whatever touch point you think is appropriate to you, please get involved somehow.


[0:26:56.5] MZ: Choose your own adventure. 


[0:26:57.5] MP: Choose your own adventure and – 


[0:26:58.5] MZ: It’s the club no one has to join but once you’re here, you’re family. 


[0:27:01.7] MP: Nice and Matt, I just want to thank you so much for inviting me into this beautiful studio and for sharing your story here on Causecasts. 


[0:27:08.7] MZ: It’s been a pleasure man, thank you. Now we’re shaking hands on the radio. Goodbye folks. 


[END OF INTERVIEW]


[0:27:14.1] MP: Thank you so much for listening to this episode of Causecasts. Again, if you’ve been inspired by the work of our guest, please check out the show notes in your podcast app or head to Causecasts.org. There you will find links to the work of our guest and a special donation link set up to support their favorite cause. All the proceeds are going directly to that cause minus any administration fee on the platform that they set up. None of the money is coming here to the Causecasts production. 


Also while you’re at causecasts.org, make sure you follow and subscribe to the show on Apple Podcasts, Google Podcasts or wherever you enjoy your podcast show and follow us on social media as we’ll try to provide updates on what is going on with our guests and some other folks who we’ll be featuring on the show and any other efforts that we have to support the community of Causecasters that are out there. 


Now there is also going to be a special Facebook group dedicated to Causecasters. So if you already have a podcast for a cause or you’re thinking about launching one, join the group. It will be dedicated to providing resources and answering questions specifically for Causecasters. Hopefully we can do things like arrange some special non-profit pricing of various podcast services to help you with your venture and keep you under budget because we know a lot of people doing Causecasts are not going to be reaping in the money. So we want to see what we can do to help you produce a high quality product, get your story out there, get people inspired and not break the bank. 


Lastly, if you are a Causecaster and you want to join me here on the show for an interview, please head to causecasts.org and fill out the interview request form. We’ll take a quick look at it and if approved, we’ll schedule you for chat and show the amazing work that you are doing with Causecasts, raise some awareness for what you’re doing and ideally, raise some money as well. 


Thank you so much again for staying with me and we will see you next time on Causecasts.


[END]